How much does a pool service website cost?

The short answer

It depends on who builds it and how you pay. The pool-focused studios we checked publish one-time builds from $999 to $7,000, and one includes a year of hosting and edits. Monthly plans fold the build into a fee instead. With us, you see a free sample first, there's no setup fee, and Starter is $99 a month if you keep it.

What drives the price

• How many pages. A one-page site costs less than separate pages for weekly service, repairs, openings and closings.
• Service-area pages. Some studios charge per city page. Pages that say something real about each area are worth more than copies with the town name swapped.
• Route software and sign-ups. Connecting a sign-up form to pool route software or taking autopay adds cost, and sometimes a software subscription.
• Who writes and photographs. If the designer writes every page and sorts your photos, that time is in the price.
• What's included after launch. Hosting, edits and upkeep may be bundled, capped or billed separately.

Published prices we read

These are prices each company showed on its own website when we read it on October 25, 2026. It's a small sample, not a market average, and the packages include very different amounts of work. Prices change, so check the source before you compare.

• Fieseros (fieseros.com): Pool service websites from $999 (Starter) and $2,499 (Growth), with booking forms tied to its own CRM software.
• Yeti Trades Co. (yetitrades.com): $1,999 flat, one time, including design, the words, the launch and twelve months of hosting and edits.
• Vaylo Studios (vaylostudios.com): $2,500 to $7,000, depending on service plan pages, online scheduling and content scope.

Prices of other companies are shown as they published them and may have changed. We're not affiliated with any of them.

Costs that keep going after launch

• Domain name. Usually about $10 to $20 a year, paid to the domain company, in your name. On October 25, 2026, Porkbun listed a .com at $11.08 a year.
• Hosting and security. Some builders charge it separately every month. Others, like us, include it in the monthly price.
• Upkeep and edits. Someone has to keep the site working and change your hours, prices and photos. Ask whether that's included, capped or billed by the hour.
• Add-ons. Booking software, call tracking, review tools and chat widgets often carry their own monthly fees.
• Marketing and ads are separate. Google Ads, ongoing SEO campaigns and lead services are a different bill from the website, and no website price includes the ad spend itself.

What a site from us costs

We build a free sample site first, so you see the real thing before you spend anything. If you keep it, this is the whole price:

• Free sample site first. No card, no sales call.
• $0 setup fee.
• Starter is $99 a month once your site is live: hosting, upkeep, small edits by email, a Google Business Profile check and basic local search setup.
• Your first year: $0 + 12 × $99 = $1,188, plus your domain (about $10 to $20 a year, in your name).
• Month to month. Cancel any time, with no cancellation fee.
• If you cancel, your site goes down at the end of the month you paid for, your domain stays yours, and we archive your content so we can restore your site if you come back. We may use the archived build as a demo sample.

Starter doesn't include ads, ongoing SEO campaigns or booking software. Growth and Pro are coming soon and aren't for sale yet.

See pricing · Read the full terms

Questions to ask any web designer before you pay

• Whose name will the domain be registered in? It should be yours.
• How long is the contract, and is there a fee to leave early?
• What happens to the site, the domain and the content if I stop paying?
• What exactly does the monthly fee include, and what costs extra?
• Who writes the words and who supplies the photos?
• Will you only show facts I confirm, with no made-up reviews or badges?

Sources

Third-party prices on this page come from these public pages, read on October 25, 2026:

• Fieseros, pool service websites: fieseros.com/services/website-development/pool-service
• Yeti Trades Co., pool service website design: yetitrades.com/pool-service-website-design
• Vaylo Studios, pool service website design: vaylostudios.com/services/pool-service-website
• Porkbun, .com domain price: porkbun.com/products/domains/com