How much does a roofing website cost?

The short answer

Roofing websites vary a lot because the pricing models do. Code & Pencil, a web studio, published a sample of six providers it read on September 27, 2026: one-time builds from $799 to a $4,899 down payment, and sites paid mainly by the month from $85 to $495 a month. With us, you see a free sample first, there's no setup fee, and Starter is $99 a month.

What drives the price

• Storm and repair pages. A storm-damage page with its own copy and photos adds work.
• Service-area pages. Real pages for each town cost more. Copies with the town name swapped can hurt you with Google.
• Before-and-after galleries. Sorting finished roofs by type and labeling them takes time.
• Estimate tools and financing. Instant estimate widgets and financing platforms usually bill monthly on top of the site.
• Contract length. Some monthly plans require 12 or 24 months. Read the contract before the price.

Published prices we read

These are prices each company showed on its own website when we read it on October 25, 2026. It's a small sample, not a market average, and the packages include very different amounts of work. Prices change, so check the source before you compare.

• Code & Pencil (survey) (codeandpencil.com): A sample of six roofing and home-service website providers, read by Code & Pencil on September 27, 2026: one-time builds from $799 to a $4,899 down payment; monthly sites from $85 to $495 a month. It also lists a .com domain at $11.08 a year at Porkbun.

Prices of other companies are shown as they published them and may have changed. We're not affiliated with any of them.

Costs that keep going after launch

• Domain name. Usually about $10 to $20 a year, paid to the domain company, in your name. On October 25, 2026, Porkbun listed a .com at $11.08 a year.
• Hosting and security. Some builders charge it separately every month. Others, like us, include it in the monthly price.
• Upkeep and edits. Someone has to keep the site working and change your hours, prices and photos. Ask whether that's included, capped or billed by the hour.
• Add-ons. Booking software, call tracking, review tools and chat widgets often carry their own monthly fees.
• Marketing and ads are separate. Google Ads, ongoing SEO campaigns and lead services are a different bill from the website, and no website price includes the ad spend itself.

What a site from us costs

We build a free sample site first, so you see the real thing before you spend anything. If you keep it, this is the whole price:

• Free sample site first. No card, no sales call.
• $0 setup fee.
• Starter is $99 a month once your site is live: hosting, upkeep, small edits by email, a Google Business Profile check and basic local search setup.
• Your first year: $0 + 12 × $99 = $1,188, plus your domain (about $10 to $20 a year, in your name).
• Month to month. Cancel any time, with no cancellation fee.
• If you cancel, your site goes down at the end of the month you paid for, your domain stays yours, and we archive your content so we can restore your site if you come back. We may use the archived build as a demo sample.

Starter doesn't include ads, ongoing SEO campaigns or booking software. Growth and Pro are coming soon and aren't for sale yet.

See pricing · Read the full terms

Questions to ask any web designer before you pay

• Whose name will the domain be registered in? It should be yours.
• How long is the contract, and is there a fee to leave early?
• What happens to the site, the domain and the content if I stop paying?
• What exactly does the monthly fee include, and what costs extra?
• Who writes the words and who supplies the photos?
• Will you only show facts I confirm, with no made-up reviews or badges?

Sources

Third-party prices on this page come from these public pages, read on October 25, 2026:

• Code & Pencil, how much does a roofing website cost (published Sep 26, 2026): codeandpencil.com/roofing-website-cost
• Porkbun, .com domain price: porkbun.com/products/domains/com